With the directive 2015/2436 et regulation (UE) 2015/2424), the European Parliament and Council have organized for the requirement of graphic representability of trademarks to be deleted, thus paving the way for other identification systems. This so-called “Trade Mark Reform Package”, could be the manifestation of an overhaul in European trade mark law as it marks a transition from a description-based protection to one that calls on all our senses: sight, hearing, taste and touch.